Content Marketing for Accountants: Its Importance In The ‘Number’ Field

content marketing for accountants



Content marketing is considered as an online craze in many industries nowadays. But is this really relevant to accountants? Well, it is actually the best type of marketing strategy, regardless of the company’s professional services.

So what exactly is content marketing?

It refers to the creation of effective insights and information that aim to attract your target audiences or customers. By using content marketing, you can easily engage with your audiences and start building healthy relationships and gain their trust. If your audience notices that you are doing well in your field, then they are more likely to approach you and ask for your help.

Below are some of the questions commonly asked by accountants when it comes to content marketing.

What kind of content should I create and produce?

Think about the common types of questions that your clients or potential customers ask you on a daily basis. This will help you get an idea about what information they are interested in. You can also conduct some surveys to gather more insights.

Remember that small businesses and enterprises are more interested in their cash flow and how they should manage it in an effective way. This is apparently one of the best topics for content marketing for accountants. You can give them some advices by giving them a list of some helpful tips.

Changes that may affect small companies, which include RTI or Auto Enrollment is another field that will surely interest small businesses and they will be surely seeking for a number of professionals, including accountants to help them out. A short idea about the basics of what they’re looking for can be of great help to them.

If you have started producing quality contents for your potential clients, you may be asking yourself in what way should you use these contents to win new business? If you are giving something relevant and important to your audience through the use of a content marketing strategy, it is also quite reasonable for you to ask for something in return like their contact information. This is pretty much a good exchange. You can obtain their data as leads and they also get something valuable in return.

The good thing about it is that you will be able to know the topics or areas they are really interested in because of the content that they want to access. For example, if you are providing a comprehensive guide on how to establish a new business, you know that start-up businesses are more likely to access this type of content and you can easily tailor your interaction with them based on such information.

Brand awareness is another benefit that you can get when writing content marketing for accountants. Smart accountants add relevant contents to their website. These contents are usually the information that most clients or potential customers are looking for. Therefore, it is best if you know your prospective clients’ needs and wants by participating in online forums and sharing your content there. This will help you expand your reach and increase your chance of getting new clients.

Social media is also an excellent way to share your content. While creating and producing your own content is quite beneficial for you, it is also good if you share other people’s content. Just make sure that these people allow you to share their content for free. You should also read their content before you start sharing them and make sure that you can trust that source.

Hello World

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.